Warm up, 60 second sketches
The pop up shop on tour is a great idea to lure a range of demographic customers in the area. Additionally it’s great way of promoting the store ethos and look personally, reaching out to target consumers and testing the waters to see if any improvements are required. Whilst this idea has its benefits I would much rather prefer to have my pop up shop in a fixed place where customers within the catchment area will always be able to access it. This way I can focus more on building a reputation of the store through a range of promotional techniques such as social media to target GenZ’ers as well as word of mouth, billboards and personalised invites with discounts.
What appeals to me about the store with drawn on furniture is that it creates the illusion of space and the drawings themselves are playful. I’d definitely incorporate this into my shop, along with the lurid illumination on the white walls to animate the drawings and create more of an ambiance.
Here Jessica speaks of a new colour direction occurring, and loosely links colour to music which relates to my concept. What I found relevant was her comments on the significant shifts in colour, for example the naughties were highly defined by neons and intensive colours, including synthetic fibres, golds and glitter… Why? Because it was processed and technology driven. For a while trends were homogenised and corporate or brand driven where couture labels were cool but now due to cultural shifts, this isn’t the case as indie brands, led by individual designers, emerge. What’s more, with the rising of cultural tribes people are becoming more conscious of how they dress, and one can tell what music they listen to simply by how they dress, where they live, and how they go about their lives. Relates to “Indigenous expression“, people are starting to learn their cultural narratives and expressing it about themselves or where they find inspiration.
Source: Skillshare, Jessica Colaluca, Founder, Design Seeds.
“Today colour never comes on its own. When we discuss colour we speak of volume and we describe matter. That is the way we see and actually feel colour.” – Li Edelkoort
The quote above inspired me to call my Pop up store Synaesthesia. It made me think of all our senses, and I want my concept to evolve around consumers experiencing more than just the sight of the colours. I wanted to harmonise this with music since my shop concept was originally inspired by festivals; thus encouraging me to think about my logo. I considered a couple of design ideas; the first one being with the help of clipping masks so the store name would have texture within the text, and that way it would bring one’s third sense ‘touch’ and involve interaction, similar to that of the Promostyl Trendbook which have swatches of fabric to feel and have a play with. My other idea was to focus on the sounds and create a visual of a soundwave of someone saying Synaesthesia. Below are the deisgn ideas.
My concept for my pop up shop is inspired by festivals, I’d like to create a space where people are curious to find trendy, current styles that have a nostalgic but also futuristic vibe.
I browsed Instagram, a major social media channel to successfully target GenZ and discovered Minimicrogram’s page which provided me with the perfect colour palette for the vision I had of my concept store. What’s more, these ‘synthetic’ looking colours are images of different chemical reactions happening under a Polarised lit microscope and I already planned on making this unit interdisciplinary, so the idea of collaborating with the chemistry department excited me.
Further research: https://karlgaff.wordpress.com/polarised-light-microscopy/
Below is an illustration I’ve done incorporating these chemical reactions into the outfit. I’ve chosen to use this specific print on the skirt as it’s vibrant and busy and reflects the repetitive, instrumental style of the genre of techno music played at many festivals which is very popular among GenZ’ers. I went with cassets from the 80’s for the loose shirt to bring back that nostalgic feel.
“Gen Z love to stand apart, meaning they’ll scour the web for unique brands from all over the globe.”