GENERATION Z

“Gen Z love to stand apart, meaning they’ll scour the web for unique brands from all over the globe.”

 

 

 

Source: http://www.marketingmagazine.co.uk/article/1348169/forget-millennials-brands-need-win-generation-z

 

Iris Apfel: Legendary Collector of Fashion

This Documentary is fascinating in the sense that Iris thrives and blooms in the fashion industry even amidst all the exhausting interviews you see her attend and despite her age hindering her at times (which is revealed towards the end). At the start Iris jumps right in and talks of individuality and to go with your ‘gut’ when picking outfits, “I like to improvise. As though I’m playing Jazz. Try this, try that.” Later on in the film she elaborates on this, ‘The involvement and process is better than the wearing’ and flaunting of the outfit…“It’s about getting dressed for the party and not being in the party”

What I admired about Iris is that she has drive, although it was a brief scene, the documentary did cover her role as a professor in helping Fashion Students at the University of Texas. “I’d been critiquing the fashion work at UT at the end of each season, and I was just appalled at the lack of knowledge these students had about how the fashion industry works. I thought, Well, there must be wonderful, lucrative jobs in areas like licensing and style forecasting. Things like that. So I told UT—they were after me to do something—that we should educate those kids about these kinds of opportunities.” In the scene Iris keeps it old school by taking the students on a field trip to visit handcrafted trades and experience different real world situations, and speak to designers in the field. She describes how the students  “may be very well trained in their craft, but haven’t got a clue as to the outside world”.  This was quite informative in helping me consider how I could feed this into FAD and I simply have to be aware and keep my eyes peeled for anything and everything that will be of inspiration.

In the film Iris describes how there is a loss of individuality in style, for my concept I aim to revitalize that individuality in my consumers through the layers and colours of the outfits. If people conform when choosing their outfits they pretty much lose out on all that creative experience.

irisapfell

Semiotics of Fashion

immaturityy

The immature look trends typically amongst those who belong to Generations Y & Z. The mood-board I’ve created illustrates an idea of this style which includes flat, practical shoes, loose clothing, busy patterns and bright colours inspired by cartoon characters such as Spongebob. A lot of vintage clothes can be under this semiotic such as dungarees from the 90’s and turtlenecks and crop tops from the 80’s.

femininityy

To depict the feminine look I compiled clothes which define us as women, and are currently in vogue. Whilst browsing for looks to represent femininity, skirts was what stood out especially the tea length skirts that define the waist, originating from the 60’s. Softer, pastel tones, sheer fabrics and floral prints became an occurring theme as they imply delicacy as opposed to a tom boy look.

After having created the mood board I felt it was too busy to illustrate the look and slightly overwhelming as the pinks drowned out the different styles, meanwhile the immaturity mood board was chaotic enough for each piece to stand out. So I noticed bows were an occurring theme that depict femininity and I created a more simple mood board, focusing on one theme and harmonising the colours.

fem

Yoga pants are trendy again, this reminds me of the 80’s aerobics and fitness craze where there was a hype over headbands, leg warmers, leotards and leggings. Currently to demonstrate health a casual, sporty style is adopted. Funky trainers and marbled colours are popular for this look. Logos are also common in sportswear.

“As comfort competes for a place in the fashion arena during NYFW, sports brands jump on board the runway.” WGSN’s Sarah Owen reports: New York Fashion Week: Sportswear

health3

 

Find of the week! 

Fascinating short video by Moli Studio recognised for creating motion graphics. From what I interpreted the scenes depict the mundane, routine lives we lead… Not only through capturing the robots that stead our place (which is brilliantly, clever imagery, since it could be argued we ourselves are organic robots), but it is also reinforced through the choice of soft, mono-colour pastels used on the machines and the the tasks they adhere to, which reiterates how many of us might feel in the 9-5 grind of this hum-drum society. To me the composition of the film hits the nail on the head in sending across a message with the ‘sense of getting nowhere’ which is also reiterated in the title, “Endless”

 

The film really made me question if we’re “living” and realise how we never step back and stop to look from an outsiders perspective and think about how we approach a task (i.e. the scene with tshirts on the rail) was an eye opener and made me feel guilt in how much time I can spend, on choosing an outfit to attend something as simple as a meal. This underlines how easy it is for one to get caught up in the current of society’s expectations if we don’t revise the importance of our choices. An example of this (triggered and inspired by the scene of the machine clicking through the channels on the remote control) would be to reconsider living beyond the 2D box even if it’s stepping out of your comfort zone. Otherwise you’ll never know or appreciate the difference between, experiencing something visually v.s physically challenging oneself to… say, climb Mount Everest! This also links to generationZ as the scene in the video could be mocking those who watch pointless reality TV and how this has become a growing market.

I am seriously taken aback by how this short video has provoked so much thought in me and I could explore much more, however if I were to link it back to my current project, responding, I aspire and would be so lucky to generate something that’s equally as simple, yet effective in communicating strong messages to the viewer.

It links perfectly with generations as some consider our time the credit era (perfectly portrayed in the credit card scene) could be a factor as to why we’re existing in a monotonous society since everyone’s in debt. To illustrate this point The Fox Is Black described the video as “hypnotic”… Perhaps we are so ‘hypnotised’ by our phones and other devices that no one stops to smile or say good morning, for GenZ this is habitual and has become accepted as a norm. 

Vectors on Illustrator

   

During this digital arts session, we learnt to master the pen tool and clipping masks as well as appreciate the power of vectors. This is great for tracing layouts accurately as opposed to freehand on photoshop. 

The image above is a 60’s tea skirt