Visual Report

Analysing resources that visually communicate the influences on, and aspirations of the demographic groups I’ll be focusing on.

Promostyl Influences : the future of your creations

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After having visited the library I took out the SS17 trend book influences & design. What was appealing was the layout of the ring-binded folder and the way the themes all had a dedicated materials and prints page each. The pros would definitely be the visual content which was not necessarily fashion influenced, but everything else.


Above is the final moodboard for each theme, the textures and colours in this one in particular is aesthetically pleasing.

If i were to critically analyse this I’d have to say the writing was sometimes not necessary, but useful nonetheless as it explained each theme briefly as the titles for each theme were misleading with ambiguous descriptors. There was no actual contents page so hard to navigate around.



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This resource was more useful than the Promostyl books as everything is all on the same website and one can refine their search so it is a lot easier to navigate around. However, because of this when considering factors such as colour palette one might need to check these for WGSN as it is on a screen whilst with Promostyl it’s on paper therefore more accurate and interactive. This doesn’t mean to say that WGSN isn’t interactive as there are also tabs for videos and they have an app so it’s compatible and accessible on your phone.

I learnt the difference between early reports WGSN create to predict what’s going to be trending in the next 2 -5 years and give an over view of where the industry is going. Meanwhile a focus on colour, fabric and finishes happen closer to season, featuring the key style trends that will be coming up within the next 6 months to 1 year.

I’ve realised that fashion forecasting and and trends are more for commercial profit nonetheless, it will be useful to understand a demographic audience who we’ll have to direct our work to in the future.


Responding: Demographics 

For the Responding Unit we’re exploring the categories of different generations.

Silent generation, baby boomers, millennials etc

Baby Boomers grew up in an ever-changing environment.

“Once you have seen a man walk on the moon, anything seems possible. So when it came to fashion, this generation thought outside the box. A new sense of individualism was expressed in what they wore.”

Many Baby Boomers were coming of age in the tumultuous 60s and their fashion trends began to break down conventional barriers. The conservative pastel-coloured poodle skirts and white bobby socks of the 50s faded into the background as quickly as the skirt length was shrinking. The anything goes attitude set the stage for bold colours and kaleidoscope patterns on tunic dresses and microscopic miniskirts. Mary Jane shoes couldn’t compete with funky platforms and go-go boots.

For men, the 60s style relaxed the typical suit, tie and hat wardrobe. Ties were thinner and jackets looked hip, though the real freedom came from replacing a daily dose of slacks for a pair of jeans.

But the 70s weren’t as kind to men. Women’s fashion stayed bold and funky, though hot pants and bra burning did make a few headlines. Yet disco fever had a deadly and contagious influence on men’s fashion. How else can the male Baby Boomers explain bell bottoms, black satin, frilly collars worn under baby blue polyester jackets, Elvis sideburns or the imploding afro?

The Baby Boomers sparked a fashion revolution that was heavily influenced by a daily influx of music, news and advertisements from radio and television. This revolution still sways fashion designers today.  They are constantly reinterpreting the flair of the 60s and 70s, keeping the old trends alive while simultaneously breathing new life into them.

Most likely Baby Boomers will continue to influence fashion.  The skirt lengths may be longer and the ties a little wider, but just as they taught us how to dress and self-express, so they will teach us how to grow old and dress with style.

“first tribe of true digital natives” – genZ

“let me take a selfie” – GenY : ‘These youngsters are used to living a fast-paced, technology driven and autonomous lifestyle.’ “digital life”

“Gen Y has a huge influence on the older generations and is becoming the trendsetter through different industries, from food to fashion.”

Key traits of GenY : Very social, tech savvy-always have their phones handy, expect technology to work, crave adventure, like sharing ideas (appreciate acknowledgement & feedback) , passionate about values.

Interesting article:



Fashion & Graphics

This book I’d highly recommend to those intrigued by the processes of how graphics is a huge factor in aiding Fashion products to sell successfully.


It was useful to see that the book explored the history of how the brand images such as DKNY, Dolce&Gabbana and Paul Smith were created and how the brand images have evolved over the years through the collaboration of graphic and fashion designers. This is an insight into the work FAD students will be involved in 

Visit to the Whitworth

Richard Forster’s realistic drawing’s, these were three large studies almost the same as my height 5ft5″ which to me appeared like an arial snapshot of the foamy water at a seashore but as you get closer you see that this effect is accomplished by a collection of tiny interlinking chalk strokes.

What I found familiar about Forster’s work is that when drawing from still life he uses secondary images from books and magazines as well as primary photos and this is the same process I had to go through for my first project.


Below is the work of contemporary designers who respond to environmental issues I also found this relevant to the work I previously did on Globalisation.



There was also the Art_Textiles exhibition which I enjoyed as several pieces questioned social, political and artistic ideas through the medium of fibre arts.

I wasn’t too keen on the Cosmo exhibition (The Starry Messenger, B. Williams)